The world wide web is crucial in bringing prospective customers to online business platforms. But attracting customers isn’t as easy as you think. As the realm of promoting and marketing online businesses continues to develop, there are various methods you should implement to get customers to your virtual doorstep.
Customer relationship software (CRM) is the best thing you can do for your business and customers. It can help reinforce your connection with your customers and promote your business online. There’s no end to what you can do with this software.
But how will you know where to start?
Here are seven tips to promote your business online using customer relationship software:
- Text & Email Reminders
There are many CRMs available that automatically send out text messages and email reminders to clients and customers. Whether you’re alerting your customers about sales, appointments, or meetings, these reminders can boost your business efficiency and customer retention.
Not only does it increase your business promotion, but it also makes your customers and clients feel as though they’re valued. Based on a GoHighLevel review, automated texts and emails are pivotal in maintaining customer/client relationships.
- Online Booking
Let’s face it—people aren’t as likely to phone your business anymore, and that’s why so many businesses are hitting the online world. Adding an online booking feature provides convenience and shows prospective customers that you have open availability. This way, people can book an appointment or consultation virtually from almost anywhere and at any time.
Booking online through a website or app can save time and increase efficiency. Online booking software tools can keep track of reservations and details in real-time to ensure you know everything about the appointment. Some will also accept payments, simplifying appointments and transactions even further.
- Offer Discounts
You should show your customers that their patronage isn’t going unnoticed. Offering discounts through email/text is a concrete way to get your customers to interact with your site and solidify their loyalty to your brand. Even displaying deals on your webpage can draw in a crowd.
Offering irresistible discounts or sales can create a chain reaction and increase the demand for your products or services. The right software can automate discount codes and coupons and send them out to subscribed customers or target potential customers through advertisements.
- Optimize & Create Content
Creating content for your online website is a helpful way to have your audience engage with your site. Blog posts and service descriptions are some of the most efficient ways to draw customers in and show them what your company is all about. Our friends who specialize in local SEO in San Antonio emphasize that keyword research is necessary to get your business in the top search results.
Various software can help you craft the perfect blog post topics that fit your niche and determine the keywords needed for the content, helping potential customers find your website when searching for terms related to your line of work.
- Google Paid Ads
Google ads are essential as they can help businesses create ads that target individuals based on their searches. With the help of software that can optimize your ads and provide you with a list of keywords, you can reach a plethora of prospects. Google ads come with a fee. Once you have your list of words, you’ll set the amount you’re willing to spend per click.
How often your ad appears will depend on its quality and how high your bid is compared to others interested in the same keywords. While this may seem challenging, you can achieve impressive results with the right CRM software. There’s also so much you can do with Google Ads. Not only do you have the power to advertise your business across platforms, but you can also measure your ad’s performance and get specific with whom you want to entice. Target your audience by choosing the age of those you wish to reach, the types of websites they visit, and their areas of interest.
- Social Media Marketing
With the variety of social media platforms available, there’s no reason why your business can’t benefit from an online presence. Social networks can help businesses of all sizes and put your brand in the paths of potential customers.
Creating a solid social media presence with quality content will make your brand more recognizable, whether on Facebook, Instagram, or Twitter. Various marketing software tools can show you the activity from users interacting with your page and put your content in the feed of prospective followers. You can also rely on hashtags to help people discover your brand and content.
- Customer Reviews
Using product or customer reviews software can expand your online presence. Whenever someone searches for your business, one of the first things they see will be your rating/reviews. Hosting a reviews section on your website or Google Business Profile will make all the difference in the world.
A good rating can also influence the likelihood of Google showing your business when customers search for businesses related to your area of expertise. Positive reviews will encourage other prospective customers to visit your site and reach out to your business.
We hope you found our top 7 list helpful. We wish you luck and look forward to seeing your online presence grow far and wide.